Návrh marketingové komunikace sportovní organizace

Abstract

The bachelor thesis deals with a marketing communication draft of the Basketball League of Kysuce. Its aim is to establish the employment of communication tools and the satisfaction with them. The description of the communication components with emphasis on the internet communication is provided in the theoretical part of the thesis. The research part of this thesis includes the analysis of the results from the survey of marketing. On the basis of these results the modifications of the communication are suggested.