Analýza využívání nabídky a propagace sportovních kurzů VŠB-TU Ostrava

Abstract

Topic of my bachelor thesis is Analysis of the use of offer and promotion sports courses VŠB-TU Ostrava. Báňská university could be include among travel agency which organize sport courses for students VŠB-TUO. If you study on university which give you great opportuninty to spend your holiday with your friend, why you should not try this. Courses offer is very attractive. Students can choose from summer or winter courses. University offers different destination in Czech Republic or abroad. Courses last a week or just weekend. Only students from university can participation these courses.

The aim of my bachelor thesis is to show, how students use of offer courses, what courses would students choose etc. Next step is, if students think the promotion is reasonable and propose to university how the promotion should be better. I used questionnaires. I have 165 completed questionnaires. Then i used Swot analysis to show strengths and weaknesses, opportunities and threats. Especially i focused on the promotion which is important.