Návrh reklamní strategie pro daný podnik

Abstract

The thesis deals with the design of advertising strategy for the BZS MACHINERY s. r. o. company. The theoretical part deals with the issues of marketing communication and marketing mix with regard to the creation of advertising strategy. Furthermore, a brief description of the company was shown in term of company’s organizational structure, its history, marketing communication, logo, slogan, and last but not least competition. The experimental part analyses the existing company’s advertising activities including specific budgets. The conclusion of the work deals with new proposals of budgets and specific recommendations for improving the advertising strategy that the company has at its disposal.