Návrh marketingové komunikace pro občanské sdružení

Abstract

This thesis deals with communications in the nonprofit sector. The aim of this thesis was to design inexpensive marketing communication for civic associations dealing with sports. In the theoretical part, I defined the nonprofit sector, its structure and position of the association in it and methods of marketing communication. In the practical part, I conducted a survey which I have determined how sports are sports habits and practices to inform bout the sport. The target group was people and the region of Kroměříž and Přerov. Next, I analyzed the current communication of association, which is mainly via the Internet. Based on these findings, I make proposals and recommendations for inexpensive communication.