Jihomoravský folklór a jeho využití v cestovním ruchu

Abstract

The topic of my bachelor thesis is the South Moravian folklore in tourism. My thesis is divided into two parts and that is the theoretical and practical. In the first part I deal with the tourism, description of traditions and naturally the folklore. Further I present the town Kyjov, the traditions and folklore associated with this town and its surroundings. In the practical part one hundred respondents answered the questionnaire and part of their replies is developed in detail here as well as the given explanation and SWOT analysis that describes the strengths and weaknesses of folk events.