Marketing futbalového turnaja

Abstract

The aim of this work is an analysis of the overall marketing soccer tournament " Cup Jozef Kroner " and suggested enhancing its organization. In the theoretical part we will discuss the theoretical bases of marketing with emphasis on sports marketing . This will include the definition of basic concepts in marketing and brief description , as well as communication tools. In this paper we will further characterized research methods and techniques used to accomplish a defined objective. Filling the second part will be a brief history and characteristics of the above football tournament and applied research methods and techniques . For more detailed information use the method questionnaire , interview and the complexity of the SWOT analysis used to assess the current level of the tournament . In conclusion lists the evaluation of research investigations and propose concrete measures , which should be beneficial for both the organizers and the visitors of this important sporting event in the region Kysuca .