Návrh zavedení nového produktu na trh papírenských potřeb
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Authors
Marková, Nikola
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim is to develop proposals for the introduction of a new product on the market through marketing research.
The metodology selected for data collection was a personal interview. The questionnaire was created by the program issues. The proposals were processed according to the results of marketing research.
The company was designed strategy of rapid market penetratiton. The other suggestions were applied to the marketing mix.
The main reset of this work was the competitiveness of this new product, so the company was advised to focus on marketing communication.
Description
Import 06/11/2014
Subject(s)
Marketing research, new product, market, marketing mix, stationery