Návrh marketingové komunikace firmy na trhu nábytku

Abstract

The Subject of this work is a creation of the concept of the marketing communcation for SNABYTEK COMPANY s.r.o. which works in the wood-using industry. In the first part of work I introduced the company. Next there were problems of theory of the marketing communication. In the third chapter I decribed influences and factors, which influence the company and the market. In the practical part I elaborated methodics of the reseach and and then I made a market research, which was focused on the marketing communication with the cizitens of the city, where the company works. Based on the results of this reasearch I suggested the market communication, which should led to improve the communication and the market position of the company.