Strategie rodinného podniku ve vinařském odvětví
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
Strategy is an effective tool for achieving the desired objectives. For the choice of strategy it is necessary to conduct an internal and external analysis of the company. The aim of this work is to design an appropriate strategy for selected family company that deals with the cultivation and production of wine.
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Strategy, Small and medium business, family company, destination, SWOT analysis