Analýza konkurence na trhu spotřební elektroniky
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Glosmanová, Lada
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of thesis is analysis of competitive electronics stores from the perspective of ordinary customer. The research was conducted through mystery shopping. The sample consisted of stores with identical size and range of goods within 10 km from Elektro Müller. The analytical part of the research results is supplemented by graphs. In conclusion there are presented suggestions and recommendations for the shop.
Description
Import 04/07/2011
Subject(s)
competition, consumer electronics, retail, benchmarking, mystery shopping, mystery mailing, evaluation form