Využití slevových portálů v cestovním ruchu

Abstract

This thesis focuses on the use of group-buying sites in tourism. I desided split the theoretical part of this thesis on the two other parts. The 1. part focuses on the tourism and its influence on group-buying sites. The 2. part focuses specially on the group-buying sites. There are explained functions of group-buying sites. I apportioned practical part on the another 3 parts. In the 1. part I submitted to czech firms the questionnaire. The aim of this questionnaire is if czech tourism firms offer their product on group-buying sites and if it is profitable for them. In the 2. practical part of this work I focuse on this theme too, but from the sight of group-buying sites. I submitted them questionnaire. The aim of this questionnaire is find out status of tourism on group-buying sites. I have personal experience with group-buying sites and about this is 3. praktical part of this work.