Porovnání produktu vydavatelství s konkurencí

Abstract

This thesis based on comparing the product of a publisher with competitors. As the product was selected industrial magazine T+T Technika a trh, published by CCB from Brno. On this magazine also involved in MediaMax from Ostrava. They make acquisition for T+T. Objective of this study is to compare every parameters in the sector industrially oriented magazines. Formulation of position of T+T Technika a trh on market of industrial magazines by bechmarking. What are strenghts and weaknesess of T+T magaizine in comparison with competitors and what changes are important. The intention is primarily to determine the specific causes of potential falling profits and propose changes that would ensure that industrial magazine good results in future years. Another objective is to analyze the trends in tablet´s magazines.