Konkurenceschopnost a efektivnost konkrétního podniku
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Solawová, Monika
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The bachelor thesis aims at analysing the current situation of the company Office House in the market and at stating suggestions and recommendations to improve the company´s competitiveness and efficiency. The first chapter characterizes the principal terms such as competition, company´s efficiency, competitiveness marketing, situation analysis, Porter´s model and SWOT analysis. The second chapter introduces the company Office House. The third chapter analyzes the company Office House based on situation analysis, Porter´s model and SWOT analysis. The final chapter "Suggestions and Recommendations" deals with recommendations and suggestions for the company.
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Import 04/07/2011
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Keywords:
Company´s efficiency, indicators of profitability, situation analysis, Porter´s model, SWOT analysis