Analýza marketingové komunikace základní školy

Abstract

My Bachelor thesis is on theme „The analysis of marketing communication the Primary school“. The main goal is propose to top management of the school a better assimilation of the marketing tools to target groups. Among the sub-objective targets was to determine how the legal representatives of the students perceive the elements of communication. To get needed data, one of the marketing research methods were used, it was the written questioning with the usage of the survey. The next method used was the method representative, the technology of the base file. On the survey basis was found, that each parts of the marking communication with the legal representatives of the students was quite positive, even tho there were some issues found, for example in distribution of the promotional material or there was an issue where there was a negative attitude to introduction of the electronical student book. All results and notes were incorporated in the final part of the bachelor thesis, where are suggestions and proposals to elements of the marketing communication.