Marketingová komunikace měsíčníku Bel Mondo
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Kupková, Nikol
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of this master thesis is to explore how new print media communicate with the example of Bel Mondo magazine. There are analyzed different types of marketing tools and their effectiveness for the print media.
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Import 21/10/2013
Subject(s)
Marketing communication, print media, weekly magazine Respekt, monthly magazine Bel Mondo, Respekt publishing