Analýza spotřebitelského chování na trhu low cost cestování

Abstract

Topic of the thesis is consumer behavior analysis on the low cost travel market. The goal of the thesis is to understand behaviors, attitudes, and motives of people who are using low cost traveling and help to approve offers from owners of short-term accommodation facilities and low cost transportation. This market is described in theorethical part of the thesis. The thesis is based on marketing research and the data were collected via electronic survey. Recommendation and suggestions were created based on the results.