Analýza konkurenceschopnosti podniku

Abstract

The topic of the thesis is "Competitiveness Analysis of the Company." The objective is to analyse the selected segment of the company and assess the position of the company. At the beginning is described the methodology for solution of the thesis. Next are defined primary theoretical principles of the thesis. Subsequently is characterized the choosen company. Next is payed attention to principles of cooperative and partnership. Part of application assess whole company from economic opinion and then is analysed the marketing segment of the company according to selected methods. The recommendations are proposed for better competitiveness. At the end is performed summary of the thesis.