Návrh poznávacího zájezdu se zaměřením na přírodní krásy Švýcarska

Abstract

The bachelor work deals with basic theory of tourism and its division into types and forms. The work also explains a new kind of tourism- birdwatching and its elementary terms in connection with such kind of travel industry. Essential pieces of information about Switzerland and other places in the country are also provided as they serve as a suggestion of guided tour. The activity concerns particularly calculation and finding of accommodation, car transport, a suggestion of the tour programme and services at an extra cost. Those are for example travel insurance, breakfast and dinner. All the previous activities are aiming at the calculation of the retail price of the tour.