Internetová marketingová komunikace nízkonákladových leteckých společností

Abstract

This bachelor thesis is about internet marketing communication of the low-cost airlines. The aim of this bachelor thesis is analysis internet marketing communication of the low-cost airline Volotea and compare with three strength competitors (Easyjet, Ryanair and Wizzair). For this research is chosen method observation and questioning. From analyzed data results suggestions and recommendations in websites, social networks (Facebook, Twitter, LinkedIn, Instagram, Google+ and Youtube) and e-mailing for the low-cost airline Volotea. This suggestions and recommendations should improve competiveness of the company.