Návrh komunikačního mixu u potravinářské firmy

Abstract

I wrote a bachelors diploma on the topic of „The Communication Mix Design for Food Processing Company”. This company deals with production of flavouring products to meals. The aim of this work was to do research and to use this information to design an optimal combination of marketing communications mix (from data which I got). This all was done for product of the food company, for SUPERVEGET CLASSIC. During creating the proposal, the effectiveness and the current market situation were emphasized. The diploma is divided into two parts. The first part deals company presentation, their products and description of the market on which the company is located. The second part is focused on research, analysis and design of marketing communications mix.