Nákupní marketingový průzkum portfolia dodavatelů služeb ve společnosti ArcelorMittal Ostrava a.s.

Abstract

This thesis focuses on purchasing marketing research of services suppliers portfolio in ArcelorMittal Ostrava a.s. It consists of two parts, a theoretical and a practical one. In the theoretical part fundamental terms and concepts from the field of purchasing marketing and marketing research are defined. In the practical part the attention is focused on the examination of existing system of a chosen group, implementation of own analysis and its consequent evaluation, including suggestions and real recommendations with the link for the effective management of suppliers portfolio.