Analýza spokojenosti zákazníků na trhu horolezeckých lan
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Date issued
Authors
Homola, Michal
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
ÚK/Sklad diplomových prací
Signature
200901731
Abstract
This (baccalaureate) thesis is analyzing customer satifaction with climbing ropes Tendon. It is focusing on suggestions that would lead to better quality of product. Thesis is divided into seven sections dealing with company characteristics, customer satisfaction analysis and market research which is main source of ideas and suggestions for Lanex a.s. management.
Description
Import 01/09/2009
Subject(s)
marketing mix, company strategy, marketing communication, marketing research, satisfaction analysis, LANEX a.s. company characteristics, line of products