Analýza nákupního prostředí maloobchodních jednotek s obuví
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Horáková, Miroslava
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The bachelor thesis deals with shopping environment analysis of Shoe´s retail outlets, especially in Ostrava, Hradec Králové and Pardubice. A part of the bachelor thesis is an analysis of Shoe´s retail outlets, where I done analysis. There I used method of Mystery shopping in this companies: Baťa and Deichmann, there I analyzed the environment of buying. Substantial part of bachelor thesis creates analysis of observed results. From this analysis I wrote draft and recommendations for changing.
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Import 04/07/2011
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shoe´s retail outlets, mystery shopping, Baťa, Deichmann, environment of buying, atmosphere of buying