Posouzení krizové zranitelnosti rodinného podniku a doporučení pro její zmírnění

Abstract

This thesis focuses on assessing the crisis vulnerability of a family business and providing recommendations for mitigating it. The aim of the thesis is to identify the vulnerabilities of a selected travel agency, develop crisis scenarios, and propose measures to mitigate the impacts of the identified crises. The theoretical section defines basic concepts related to the topic and describes selected analyses used to identify vulnerabilities. The practical section focuses on the characteristics of the company and the subsequent implementation of selected analyses, which are used to create crisis scenarios and crisis matrices. Based on the analyses conducted, the absence of a prepared successor, individual travel, geopolitical instability, and an autocratic management style were identified as key crisis hotspots. Given the significance of the issue of intergenerational succession, a succession plan was proposed in the concluding section of the thesis, aimed at ensuring management continuity and the long-term stability of the company.