Význam cestovního ruchu pro rozvoj regionu Kyjovsko

Abstract

The aim of this thesis is to evaluate the Kyjovsko region as a present-time tourist destination and find ways of its development in the future. The first part is theoretical. You can find the basic terms explained and the major problems of tourism development are stated. We define, characterize and evaluate the selected destination, its current management and marketing. The practical part of the thesis describes the location, its touristic activities and attractions, and discusses characteristics important for its development as a tourist destination. In the summary, suggestions and recommendations for the future tourism development of the selected destination are stated. These are based on results of the SWOT analysis and data collected in our marketing research – questionnaire.