A Systematic Analysis of Banking Services for Students in the Czech Republic

Abstract

The aim of this bachelor thesis is to find out which criteria have for students the greatest importance on the current account selection and on the basis of this finding, determine which bank in the Czech Republic best meets the required criteria. Data is gathered via a quantitative approach using a questionnaire, from 133 students of a Technical University of Ostrava in the Czech Republic. These data are processed by multicriteria analysis, more precisely by the WSM and the AHP method. The multi-criteria decision making analysis revealed that current account price, availability of the ATMs and functionality of mobile banking have the biggest influence on students when choosing a current account and vice versa interest on the overdraft has the least important for students at all. These results should help students who will have an overview of the services provided by Czech banks, as well as banks that, based on student preferences, can better meet the needs of students and thus attract more customers.