Analýza konkurenceschopnosti podniku v odvětví průmyslové automatizace

Abstract

The subject of this bachelor thesis is the analysis of company competitiveness in the field of industrial automation. The theoretical part is focused on universal designation associated with small and medium-sized business. An attribute of the analyzed company clearly shows why is the company exceptional and what industry automation is. The practical part put emphasis on analysis of factors which have an effect on the company. The goal of the practical part is the calculation of potential cost for advertising and awareness-raising. SWOT shows results for analysis of company competitiveness.