Analýza postojů studentů k umístění automatu na vysoké školy

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Večerková, Nikola

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Vysoká škola báňská - Technická univerzita Ostrava

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Abstract

This thesis deals with student attitudes analysis to vending machine placement of Come vending Ltd. at universities in the VŠB – Technical University of Ostrava and the University of Ostrava. It is a project of healthy nutrition -"Happysnack". The thesis deals with the project itself and its products. It also points to the need for a healthy diet of college students. The method chosen for collecting data was questionning in written and electronic form. Tool for questionning is the questionnaire. The sample includes 200 students from both universities. Based on the data analysis, the author of the thesis recommended to encourage interest in healthy food in new ways, such as training workshops for faculties of schools regarding healthy eating, loyalty programs, special contests for students of individual faculties and also the use os sponsorship.

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Import 26/06/2013

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Happysnack, healthy nutrition, vending machine, consumer attitudes, survey, marketing communications

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