Uživatelské testování internetového bankovnictví vybraných bank
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Vysoká škola báňská - Technická univerzita Ostrava
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The diploma thesis "User Testing of Internet Banking for Selected Banks" deals with the testing of Internet and mobile banking of ČSOB and Komerční banka and the subsequent modifications of the tested electronic banking interface for the purpose of easier access for users. This thesis is divided into two parts. The first is focused on acquiring of basic theoretical knowledge of banking, internet marketing, and user testing. The second, the practical part, is focused on the interpretation of the results of the internet and mobile banking testing of selected banks focusing on the basic operations performed in them. The aim of this work is to find gaps in the optimization of usability and graphic design of the Internet and mobile banking of tested banks and to design possible solutions. In the final part of the thesis are elaborated specific proposals and recommendations for optimization of these forms of electronic banking. Overall, respondents rated CSOB's internet and mobile banking more positively for the use of the interface than in the case of Komerční banka.
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Marketing communication, internet marketing, internet banking, mobile banking, bank, bank market