Návrh komunikační strategie velkoobchodu

Abstract

The communication strategy design for wholesale. Martina Delinčáková

Today is a difficult market situation. This situation forces companies to use all options to take and stay on the market. The position of companies is usually difficult to sustain. Companies must use the means of marketing communication. The use of different innovations in the fields of communication is beneficial for each firm. For business communication strategy is essential to peace. The work is to design a communication strategy for wholesale BUKOV fruits - vegetables. In the first chapter are outlining the theoretical foundations of communication strategy. The second chapter is devoted to examining the history and activities of the company BUKOV. It is then transferred to the market research and analysis of results. The last chapter is devoted to suggestions and recommendations on the basis of the findings.