Využití marketingových nástrojů v návaznosti na rozpočet obce
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Authors
Balarynová, Eva
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The thesis „Usage Marketing Tools in Connecting of the City Budget„ is engaged in spending funds from the budget on promotion and communication. In this work the comparative method of comparing the cities Nový Jičín and Kopřivnice. The analysis showed that the city of Nový Jičín spends more money on thein promotion and communication than Kopřivnice.
Description
Import 29/09/2010
Subject(s)
Territorial marketing, Marketing mix of the village, Community, Comparative method, Cost analyses