Hodnocení výrobního podniku v konkurenčním prostředí

Abstract

The aim of the thesis „Evaluation of Manufacturing Company in a Competitive Environment” is to analyze competition in the company. The first part is processed by a suitable theoretical basis for topic on the basis of professional literature. The practical part is using these methods to produce a situation analysis for an existing company ESPLASTY, s. r. o. which are located in Zlin region. These methods are PEST analysis, Porter analysis SWOT analysis. After evaluation of selected analyses are suggested recommendation for increase the competitiveness of company. The research showed that the Company has a guite position on the market.