Reklama ve fotbalovém klubu
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Authors
Slováčková, Hana
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The goal of the thesis
”Advertisement in the football club“ was to analyze the possibilities of placing advertisments in the football club 1.FC Slovácko.
The theoretical part deals with the concepts of management; advertising; research methods; interviews; SWOT analysis and advertising in sport.
The practical part describes the basic data of the reference club and its organizational structure as well as the possibilities of placing advertisment of the its club marketing partner, and other benefits for it, which brings the cooperation with the club. I used information obtained interviews with managers of the club.
Description
Import 29/09/2010
Subject(s)
advertising, management, advertising, research methods, interviews, SWOT analysis, advertising in sport