Uživatelské testování internetového obchodu se sportovním vybavením

Abstract

The main goal of the thesis was to find out how users are satisfied with e-shop Badmintonshop.cz and verify obeying usability and accessibility principles. Primary and secondary data were used to do so. Secondary data were extracted mainly from Google Analytics and other internal sources. Primary data were obtained using user testing and card sorting and this data were used for actual analysis of the current state of the web. Based on the results of user testing, several ideas were proposed to improve current state and usability of the company web.