Problematika sponzoringu a sportovní reklamy ve sportu
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of this thesis is marketing analysis of selected floorball club 1. SC TEMPISH Vítkovice. In the theoretical part, there are introduced and described the basic terms that relate to the issue of this thesis as a sport, marketing, sports marketing, sport advertisement or sponsorship. In the practical part, there is described marketing analysis of the club by using methods like questioning, interview with a manager and SWOT analysis. In the final part, there are summarized the results of the investigation and suggested recommendations for the club.
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marketing, sports marketing, sport advertisement, floorball, sponsorship, sport, analysis