Uplatnění marketingových nástrojů v obci

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Date issued

Authors

Jurečková, Tereza

Journal Title

Journal ISSN

Volume Title

Publisher

Vysoká škola báňská - Technická univerzita Ostrava

Location

ÚK/Sklad diplomových prací

Signature

200901747

Abstract

The aim of my bachelor thesis was to create the overall characteristics of the village of Velké Karlovice, describe its current state and analyze its strengths and weaknesses, opportunities and threats. In the theoretical part is based on the secondary data, and specifically from specialized literature and materials, which I loaned village. After processing all information and data I have created proposals and recommendations for the village, which could contribute to its further development.

Description

Import 01/09/2009

Subject(s)

marketing of the city, marketing tools, marketing research, services, tourism

Citation