Analýza stavebního spoření v ČR

Abstract

In this bachelor thesis is elaborated a detailed overview of the products offered by building societies operates in Czech market. One part of this thesis is also the marketing research constructed through a questionnaire survey. First chapter is focused on the introduction. The secont part provides theoretical bakground and it explains the basic concepts associated with building savings. Third part deals with specifications of each provided products of each building societes and with the description of marketing surwey proces. In the fourth article is the surwey assessed, there has been used the graphical ilustration of each answers. And in the last part are summarized the findings of all previous parts.