Návrh typologie fanoušků fotbalového klubu

Abstract

This thesis addresses the typology of football club fans. Within the theoretical part, the issues of consumer typology and the football environment were described. The theoretical part also covered the club itself. The aim was to define their attendance habits and preferences. For this purpose, an online survey was created and answered by a total of 411 respondents. The conditions set for further analysis were then met by 276 of them. From the data obtained, it can be argued that the typological profile of a fan is men and women aged 18 to 47 years residing in Opava or its vicinity. Furthermore, the fan is not a season ticket holder and attends 3-4 home games during the middle of the league season, where they mostly consume food and drink.