Návrh marketingového mixu pro nový lázeňský produkt

Abstract

The goal of this master thesis was to design a marketing mix for a new spa product. The new product should have been created from the services, which does the company already have in it´s offer. I made a marketing research and I also used the secondary data to reach this goal. Based on the data from the research evaluation, I created some possible suggestions and recommendations, which were focused on the expanded marketing mix for the field of balneology.