Analýza spotřebitelského chování na trhu s pochutinami
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The object of Bachelor thesis is Consumer Behavior Analysis on the snack market which evaluation of Consumer Behavior on the potato chips market. In theoretical part are descibed value of Consumer behavior, analysis of micro-enviroment and macro-enviroment market. In practical part, the analysis is done through a questionnaire survey. The findings are reviewed and strategies for manufacturers and vendors are designed and recommended.
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Consumer Behavior, Analysis, snack market, potato chips, questionnaire survey