Analýza konkurence kavárny
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4
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Rybáčková, Veronika
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Publisher
Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The bachelor thesis is focused on the competitive analysis of cafeteria. The main aim of this bachelor is the competitive analysis of Ostravanka Coffee Shop No. 4. and determination of its strengths and weaknesses. The competitive analysis is performed using by method of Mystery Shopping. On the basis of founded results there are done suggestions and
recommendation for to improve the company's competitiveness of Ostravanka Coffe Shop No. 4.
Description
Import 26/06/2013
Subject(s)
Mystery Shopping, Ostravanka Coffee Shop No. 4, competitive, analysis, cafeteria