Novodobé metody marketingové komunikace
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Dugasová, Pavla
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The Bachelor thesis characterized the modern methods of marketing communication. In the thesis the marketing communication is characterized. There are also gradually described modern methods of the marketing communication and practical example is added to each trend. In the second part is described and characterized in detail the latest marketing trend Neuromarketing. At the end of my thesis are described forms of communication in the industrial sector.
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Import 04/07/2011
Subject(s)
marketing communications, communications mix, internet marketing, event marketing, guerilla marketing, viral marketing, product placement, neuromarketing.