Návrh event marketingu sportovního centra

Abstract

The goal of my thesis is to design event marketing and specific event of the sport centre for an appropriate target group of potential visitors of this event, organized by company Funky Fresh and with backing of Ostrava city. In theoretical part basic concept related to the topic is explained as well as description of methodology of data collecting. Implementation part is focused on analysis of current event marketing and designing specific one event. Thesis will result in design of specific sport event with accurate segment of potential visitors and in-groups.