Strategický plán pro založení rodinného podniku zaměřeného na poskytování služeb v oblasti účetnictví

Abstract

The thesis is dedicated to the development of a strategic plan for the establishment of a family business focused on accounting services in the Moravian-Silesian region. It is based on theoretical knowledge in the field of strategic management, family business and accounting profession. Using an analysis of the business environment, internal sources and data from a questionnaire survey of potential clients, key factors for a successful start-up are identified. The paper proposes three possible strategic growth options and develops a marketing and financial plan. Particular attention is paid to the specifics of family business, which represent a synergy between the benefits of a personal approach and the risks arising from family dynamics. The aim of the work is to develop a comprehensive, realistic and sustainable plan that can serve as a practical basis for starting a business. The results confirm that even a smaller family business can achieve a competitive advantage if it is built on expertise, trust and a clearly defined vision.