Marketingový mix služeb ve společnosti

Abstract

The aim of my thesis was to use the marketing mix to determine customer´s satisfaction with the appropriate services offered by the company TECHNICKÉ SLUŽBY OCHRANY OVZDUŠÍ OSTRAVA, spol. s r.o. and their requirements to improve services or add new services. To fulfill this objective questionnaire probe was used for current customers of the company. In the theoretical part of the thesis theoretical background concerning the issue was collected. This information was used to characterize the marketing mix of services and to plan and implement a marketing observation. Further, the company was introduced from the point of view of history, present and services which are offered. Subsequently, macro and micro environment were characterized. In the practical part of the thesis the questionnaire probe using marketing mix was planned and carried out. Information obtained from the questionnaires were analyzed and further suggestions and recommendations were based on this analysis. The results of the questionnaire probe showed that customers are satisfied with offered services and their quality.