Analýza zavádění nového sportovního výrobku

Abstract

Main target of this Bachelor Thesis was to clarify steps, which can lead to successful introducing of product on the market. I was concerned on special shoes, which are known as a FIVEFINGERS.I chose this product, because I was interested in it´s specific characters. I focused on conditions which are connected with these shoes, such as:marketing strategy, price, distribution. I also wanted to know attitude of consumers to FIVEFINGERS.