Analýza marketingové komunikace esportové organizace
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Vysoká škola báňská – Technická univerzita Ostrava
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Abstract
The bachelor thesis focuses on the analysis of marketing communication of esports organizations, with an emphasis on the SINNERS team and its comparison with Dynamo Eclot and ENTERPRISE esports. The aim of the thesis is to evaluate current communication on social media and identify what types of content fans prefer. Data were collected through a questionnaire survey, semi-structured interviews, and an analysis of Instagram communication of selected teams. Based on the results, recommendations are proposed for more effective work with content, fans, and community.
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esports, marketing communication, social media, engagement, esports organizations