Testování loga pro společnost na trhu hydroenergetiky

Abstract

The bachelor thesis deals with creation of logo design for the company entering hydroenergetics market. The bachelor thesis describes the theoretical starting points of the brand and logo creation. Then the company and its product are characterized. After thorough search of secondary data, logotypes were created, then quantitative research was carried out using the method of electronic polling and qualitative research in the form of focus group. Based on the analysis of the research data, the logo proposal was selected, which was modified to the final form and submitted to the company's directors with a recommendation and a justification for the selection.