Možnosti zvýšení poptávky po vysokoškolském studijním oboru

Abstract

The goal of my work is to suggest the possibilities of increasing demand for the University branch of study (Applied Informatics). The first chapter describes the environmental field of Aplied Informatics. The theoretical part deals specifically with school marketing, marketing of services and nonprofit organisations and consumer behavior. Another part, methodology, also sets targets. Datas are analyzed in the analysis of results. Based on the analysis, I suggest recommendations for improvement.