Analýza marketingové komunikace energetické firmy na trhu koncových zákazníků
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
Goal of bachelor thesis "Marketing Communications Analysis of Energy Company on the B2C Market" was to analyze the current marketing communication of the energy company Lumius, spol. The thesis consists of a theoretical and a practical part. The theoretical part describes basic tools and new trends of marketing communication mix. The practical part analyzes the current marketing communication of this company and a part of the thesis is also a questionnaire based on which proposals and recommendations for this energy company will be proposed.
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Marketing mix, marketing communication, advertising, personal selling, public relations, direct marketing, event marketing, sales promotion, internet communication, communication on social media, event marketing